- From newswires to international publishers and the Internet
International is what you decide it is ...
The main rationale behind any international PR need is the scope of a company's
operations. This may result from international:
* distribution of goods
* procurement of supplies
* trading of stocks
* direct investment in production facilities, or
* the serving of international clients.
In each case, the word "international" takes on a different dimension.
And there can be as many dimensions as a company has ways of being international.
From this is derived the international nature of a company's publics. For
example, subcontracting the production of textiles in developing countries
will put you under scrutiny of associations fighting child labor. Trading
your stock internationally will put your name in front of financial analysts
who may have different appreciation systems. Selling to consumers abroad will
place your product in different cultural contexts. Employing a workforce in
another country will create interaction with regulatory authorities or labor
organisations with specific priorities, all of which must be taken into account.
The media, in turn, have their own logic, agenda ... and customers. You
may become a subject of interest where you would not have expected to be ...
or face indifference where you expected excitement. PROI offers insight into,
and monitoring of, such opinion phenomena.
