Public opinion can increasingly interfere with the
conduct of business.
Launching a product in a new market, acquiring a company in another country,
introducing technological innovations, restructuring an existing business: these
are all commonplace management decisions.
However, all these decisions affect people who, along with media, may promptly
voice their opinions on a local, national or international scale. These opinions
can provide essential support for, or show possible crippling hostility to,
your management decisions.
Distance increases the risk of misperceptions, based on misunderstandings.
Each market, each region, each country has its own particularities - be they
language, culture, traditions or type of social fabric and behaviour. Ignoring
these factors can cost a lot of money and create major disruptions and delays
that may reduce your chances of success. Recognizing them can improve management
performance.
Organizing international PR is about creating understanding
for performance.
How should you announce your arrival in a new market? Who should you contact
and inform first? Which individuals or groups are critical to your success,
and how should you communicate with them?
How can you be sure you will not alienate someone with a wrong move, even though
totally unintentional?
At Home with Your Publics Worldwide
Partners of Public Relations Organization International, Inc. (PROI) are owners/entrepreneurs
of some of the most capable independent public relations consultancies in their
respective markets. We provide our clients with in-depth knowledge of the communities
we live and work in: our homes.
As a group, we represent one of the strongest and most flexible resource bases
you can access to improve your business effectiveness through adapted public
relations.
Bill Carlson
President Worldwide Public Relations Organization International, Inc.
