Question 1
What key attributes are important to you when selecting a public relations
firm for needs outside of your current market (another region, city, country)?
(Please indicate priorities from 1 to 6) |
| |
|
|
* |
In depth-knowledge of culture, language and socioeconomic
and political environments |
|
* |
Strong involvement in all aspects of the implementation
of a global communications program |
|
* |
Market-based or experienced-based talent in selected markets |
|
* |
Expertise in a wide variety of industries and services |
|
* |
Ability to keep track of new trends and issues in global
communications and to disseminate accurate information on those changes |
|
* |
Reputation/visibility of the firm |
| |
Question 2
If you had needs in markets other than your current one(s), would you
tend to (* select one): |
| |
|
|
Ask us, your current PR firm, how we would handle it |
|
Automatically select a PR multinational present in various
markets |
|
Look directly for local firms in each individual market
by yourself |
|
Contact a network of independent PR firms linked together
solidly entrenched in their own markets |
| |
Question 3
Have you ever contacted a partner or a member of a public relations network
of independent firms? |
| |
|
| Yes |
No (* select one) |
| |
| If your answer is yes, could you explain to
us the context of this contact (what services and information were you
seeking)? (* select at least one if you answered "Yes" above) |
| |
|
|
Media relations |
|
Crisis communications |
|
Product launch |
|
Public Relations/Public Affair Strategy |
|
Event management |
|
Other - please specify below: |
| |
|
| |
| How would you qualify your experience with
the network of independent firms? (* select one if you answered "Yes"
above) |
| |
|
|
Very good |
|
Good |
|
Fair |
|
Poor |
| |
Question 4
Have you ever contacted a partner or a member of a public relations multinational
PR firms? |
| |
|
| Yes |
No (* select one) |
| |
| If your answer is yes, could you explain to
us the context of this contact (what services and information were you
seeking)? (* select at least one if you answered "Yes" above) |
|
Media relations |
|
Crisis communications |
|
Product launch |
|
Public Relations/Public Affairs Strategy |
|
Event management |
|
Other - please specify below: |
| |
|
| |
| How would you qualify your experience with
this multinational PR firm? (* select one if you answered "Yes"
above) |
|
Very good |
|
Good |
|
Fair |
|
Poor |
| |
Question 5
Are you planning to launch any products or services during the next year
in: |
| |
| a) North America |
| Yes |
No (* select one) |
| b) Europe |
| Yes |
No (* select one) |
| c) Asia |
| Yes |
No (* select one) |
| |
Question 6
When you launch national or international communications campaigns, would
you use your agency to manage the project with the other agencies supporting
the effort? |
| |
|
| Yes |
No (* select one) |
| |
| If not, what do you expect the public
relations firm to do? (* select one if you answered "No" above)
|
|
Strictly handle administrative aspects (budgets, contracts,
professional fees) with the other firms |
|
Strictly refer you to firms (partners) in other markets |
|
Oversee local implementation with you |
| |
Question 7
When implementing a global communications program in various global markets,
are you looking to the international firm/network for: (Please rank in
order of importance from 1 to 5, as 1 is very important) |
| |
|
|
* |
Global communications strategy |
|
* |
Strategic advice |
|
* |
Program development |
|
* |
Program implementation |
|
* |
Provide a local cultural angle to a standardized program? |
| |
Question 8
What is your main concern or preoccupation when trading services and goods
outside your selected markets? (* select one) |
| |
|
|
Cultural aspects and integration |
|
Rules and laws of business trade |
|
Marketing and launching of products |
|
The corporate image of your products and company |
|
Socioeconomic and political environments |
