We play it safe. We know that international businesses need to play it particularly
safe in regions of the world which carry disproportionate weight in international
opinion-forming. It is in these regions that we have developed a strong base
of Partners.
By serving international clients, each individual PROI Partner develops in-depth
knowledge of other regions with which it is linked, either geographically or
historically.
This knowledge allows us to accompany our international clients as they grow
or restructure. We have been part of many a success story. Our contribution
may have been significant or modest, but it was always useful.
This is what PROI offers international businesses. Your business.
PROI: STRUCTURED FOR SUCCESS
RESULTS-ORIENTED PARTNERS - Focused thinking,
targeted action
Our clients expect results. So do we. This means we want to establish clear
objectives, devise focused programs and conduct targeted actions, neither overselling
nor underselling what we can achieve. A sound and durable client relationship
is based on mutual appreciation and fair compensation. This is what we seek
in establishing clear contracts. This is what builds loyalty.
A CLIENT-DRIVEN OPERATION - No internal politics
As a group of independent consultancies, PROI is free from internal politics.
No one Partner will make an international career out of earning large fees from
international clients. Our aim is to serve our clients' best interests. This
may mean directing a client to one of our colleagues without having a share
in the resulting mandate. However idealistic this may seem, we value our clients'
appreciation of the service that PROI Partners, as a group, can provide. We
are all winners in the end.
A FLEXIBLE ORGANIZATION - No costly structure
to administer
The client, not the consultant, decides what is needed. The wealth of resources
available within PROI is not a package deal: services will be tailored to satisfy
specific needs. Thus, flexibility is our rule: mobilizing the required expertise,
for the required time, in the required territories. Neither less nor more than
what the results require. As a group of independent Partner firms we avoid bureaucracy
and the corresponding overhead. You only pay for what you get.
PROI PARTNERS: AT HOME WITH YOUR PUBLICS
LOCALLY-LEADING CONSULTANCIES - In-depth
knowledge of publics and media
Each PROI Partner is a reference in its own territory. Each was accepted as
a PROI Partner after having proven their expertise in their own market. None
is dependent on referrals to ensure their economic viability. On the contrary,
PROI Partners add a proven value to PROI's world-wide ability to assist
clients.
EXPERT INDEPENDENT ADVICE - Performance-based
reputation
Because each PROI Partner's reputation is based on prior performance, each commits
to living up to expectations. That is the value of being a group of independent
consultancies: PROI's value is the sum of its Partner' individual values. We
do not sell a name. We sell performance.
SELECTED ON QUALITY - Professional standards
at their best
Standards of quality are high within PROI. No Partner would risk entrusting
their clients' interests to Partners that are not equally reliable. This is
why, on certain occasions, PROI has changed Partners in a territory. Maintaining
quality standards is our priority.
This makes PROI at home - and trustworthy - with your publics.
