Our Business Jackson Spalding is one
of the largest independent communications firms in the Southeast, with offices
in Atlanta and Athens serving clients around the corner and around the world. We
are a full-service image creation, cultivation and communications firm, building
and delivering creative and strategic programs to reach targeted audiences,
including customers, prospects, employees, investors, governments or entire
communities.
JS Creative, a division of Jackson Spalding, provides complementary marketing
services in naming, corporate identity, graphic design, advertising creative and
placement, Web site design and multimedia production.
Our Team and Clients Our team works with companies across the business spectrum. Our
primary areas of focus and expertise are professional services, financial
services, real estate, consumer products and services, healthcare and
not-for-profit. Our clients include recognizable names such as the Chick-fil-A
Bowl, Children's Healthcare of Atlanta, Delta Air Lines, Orkin, Inc., Post
Properties, Publix Super Markets, and The Coca-Cola Company, in addition to many
organizations and start-up companies.
Our Capabilities
Jackson Spalding builds and delivers creative and strategic programs to reach
targeted audiences, including customers, prospects, employees, investors,
governments or entire communities. Too often, there is a difference between how
organizations want to be perceived and how they are perceived. Jackson Spalding
bridges the gap with services such as:
Communications counsel
Media relations
Community relations
Crisis planning & response
Corporate identity development
Media & speaker training
Naming, tagline & message development
Graphic & Web design
Media placement & buying
Collateral development
Internal communications
Brand research & programs
Launches
Events & promotions
Conference/trade show strategy & support
Speakers’ bureau
Multimedia production services
Our Approach Our approach is to implicitly understand each client’s goals,
including desired image and reputation, and then to design and execute
strategies that achieve the targeted perceptions and advance the business
objectives. With agency principals accessible to every account, we deliver
tailored solutions that help our clients reach a broad range of stakeholders,
including customers, prospects, employees, investors and communities of
interest.
Our Experience Jackson Spalding’s strong reputation and values-driven culture have
attracted gifted people with diverse backgrounds. Our in-house experience
includes newspaper reporting, network television production, graphic design,
advertising, speech and annual report writing, international marketing and
crisis and public relations management for local, regional and multinational
consumer and business-to-business companies. We have lived and worked all over
the world, but have chosen to make Atlanta our home.
Two of our hallmarks, client and employee retention, go hand-in-hand. Our
clients are loyal because we are fiercely loyal to them, and we serve them with
talented people who thrive in a workplace grounded in respect, professionalism
and thoughtful leadership.
Over the last four years, Jackson Spalding has received a great deal of
recognition, including:
Awarded 2007 “Best Small Agency” ($3-10 million) award by The Holmes
Report
Awarded 2006 Gold Addy for illustrations and Silver Addy for Web design
by Advertising Federation of Athens
“2006 Copywriter of the Year” award bestowed on Brian Brodrick by
Advertising Federation of Athens
Awarded 2004 Silver SABRE Award for a PR campaign for a Professional
Services firm and named finalists in two other
categories
Awarded 2004 Bronze Anvil Award of Commendation by the Public Relations
Society of America for Media Relations: Consumer Services
Finalist in 2004 and 2005 Phoenix Awards of the Public Relations Society
of America
Atlanta Magazine (June 2004 “a great place to work”)
Atlanta Business Chronicle (2004 and 2005 “Top Privately Held Public
Relations Firms in Atlanta”)
The Holmes Report (2003, 2004, 2005, 2006 “Best Agencies to Work For”)
At Jackson Spalding, we live our values every day. We feel that we are
successful and valuable partners in marketing because:
• We work with integrity
• We like what we do
• We engage and are passionate about our clients’ business
• Clients and contacts can count on us for thoughtful, on-target counsel and
superior implementation
• We value our clients, our employees and our community
• We have meaningful relationships that deliver value
• We help clients accomplish their marketing and business goals
